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AS I AM

As I Am Cleansing Pudding Moisturising Cleanser 237ml

As I Am Cleansing Pudding Moisturising Cleanser 237ml

A shampoo that actually nourishes as it cleanses? That's exactly what your natural hair needs.

As I Am Cleansing Pudding is a unique moisturising cleanser that breaks the rules of traditional shampoo. Instead of stripping your hair bare, this pudding-textured formula infuses nourishment into the scalp and strands as it cleanses — leaving your hair stronger, softer, and more manageable after every wash.

What It Does

  • Cleanses the scalp and hair without stripping natural oils
  • Infuses nourishment into the hair shaft as it lathers
  • Reduces scalp irritation and inflammation
  • Controls frizz from the very first step of your wash day
  • Prevents breakage and leaves hair soft, smooth and manageable
  • Enhances strength, lustre and manageability over time

Best For

  • Natural, coily and kinky hair textures
  • Locs and protective styles
  • Hair prone to dryness and breakage
  • Anyone who finds traditional shampoos too harsh or drying
  • Wash days where you want moisture and cleansing in one step

How to Use

  1. Wet hair thoroughly
  2. Rub a generous amount in your palms and distribute throughout your hair
  3. Lather through the hair and massage into the scalp
  4. Leave on for up to 5 minutes for extra nourishment
  5. Detangle gently with a wide-tooth comb while the product is in
  6. Rinse well — repeat if needed to remove heavy product buildup

📦 Fast UK Shipping | 🌍 Worldwide Delivery | 🌿 Moisturising Formula

129,00 kr
129,00 kr
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Why This Works for 4C & Low Porosity Hair

Lightweight formulas help nourish without leaving low porosity hair feeling coated. Humectants and porosity-friendly ingredients support moisture retention while helping the hair feel soft, balanced and manageable.
Apply to clean, damp hair after cleansing. Start with a small amount, layer gradually and distribute evenly from roots to ends. Use as often as your hair needs, adjusting the amount for your routine and the season.

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  • Thinning hair
  • Bald patches
  • Natural curls and coils
  • 4C hair

Created by a textured-hair practitionerPractical, texture-aware guidance designed to help you make confident choices for your own hair journey.

AI Disclosure: Some product descriptions, images, and content on this site may have been created or enhanced with the assistance of artificial intelligence tools, in compliance with the EU AI Act 2026.