As I Am Cleansing Pudding Moisturising Cleanser 237ml

A shampoo that actually nourishes as it cleanses? That's exactly what your natural hair needs.

As I Am Cleansing Pudding is a unique moisturising cleanser that breaks the rules of traditional shampoo. Instead of stripping your hair bare, this pudding-textured formula infuses nourishment into the scalp and strands as it cleanses — leaving your hair stronger, softer, and more manageable after every wash.

What It Does

• Cleanses the scalp and hair without stripping natural oils
• Infuses nourishment into the hair shaft as it lathers
• Reduces scalp irritation and inflammation
• Controls frizz from the very first step of your wash day
• Prevents breakage and leaves hair soft, smooth and manageable
• Enhances strength, lustre and manageability over time

Best For

• Natural, coily and kinky hair textures
• Locs and protective styles
• Hair prone to dryness and breakage
• Anyone who finds traditional shampoos too harsh or drying
• Wash days where you want moisture and cleansing in one step

How to Use

1. Wet hair thoroughly
2. Rub a generous amount in your palms and distribute throughout your hair
3. Lather through the hair and massage into the scalp
4. Leave on for up to 5 minutes for extra nourishment
5. Detangle gently with a wide-tooth comb while the product is in
6. Rinse well — repeat if needed to remove heavy product buildup

📦 Fast UK Shipping | 🌍 Worldwide Delivery | 🌿 Moisturising Formula