1 1

AS I AM

As I Am Cleansing Pudding Moisturising Cleanser 237ml

As I Am Cleansing Pudding Moisturising Cleanser 237ml

A shampoo that actually nourishes as it cleanses? That's exactly what your natural hair needs.

As I Am Cleansing Pudding is a unique moisturising cleanser that breaks the rules of traditional shampoo. Instead of stripping your hair bare, this pudding-textured formula infuses nourishment into the scalp and strands as it cleanses — leaving your hair stronger, softer, and more manageable after every wash.

What It Does

  • Cleanses the scalp and hair without stripping natural oils
  • Infuses nourishment into the hair shaft as it lathers
  • Reduces scalp irritation and inflammation
  • Controls frizz from the very first step of your wash day
  • Prevents breakage and leaves hair soft, smooth and manageable
  • Enhances strength, lustre and manageability over time

Best For

  • Natural, coily and kinky hair textures
  • Locs and protective styles
  • Hair prone to dryness and breakage
  • Anyone who finds traditional shampoos too harsh or drying
  • Wash days where you want moisture and cleansing in one step

How to Use

  1. Wet hair thoroughly
  2. Rub a generous amount in your palms and distribute throughout your hair
  3. Lather through the hair and massage into the scalp
  4. Leave on for up to 5 minutes for extra nourishment
  5. Detangle gently with a wide-tooth comb while the product is in
  6. Rinse well — repeat if needed to remove heavy product buildup

📦 Fast UK Shipping | 🌍 Worldwide Delivery | 🌿 Moisturising Formula

£9.99
£9.99
In offerta Esaurito
Spese di spedizione calcolate al check-out.
Visualizza dettagli completi

Why This Works for 4C & Low Porosity Hair

Lightweight formulas help nourish without leaving low porosity hair feeling coated. Humectants and porosity-friendly ingredients support moisture retention while helping the hair feel soft, balanced and manageable.
Apply to clean, damp hair after cleansing. Start with a small amount, layer gradually and distribute evenly from roots to ends. Use as often as your hair needs, adjusting the amount for your routine and the season.

Stop Hiding. Start Thriving. — The Complete Camouflage Guide front cover by Claudine Collins

Digital guide · instant access

Feel confident in your coverage, every day

A practical, empowering guide to discreetly camouflaging thinning areas while working with your natural texture.

£9.99

Instant PDF download • No shipping

  • Thinning hair
  • Bald patches
  • Natural curls and coils
  • 4C hair

Created by a textured-hair practitionerPractical, texture-aware guidance designed to help you make confident choices for your own hair journey.

AI Disclosure: Some product descriptions, images, and content on this site may have been created or enhanced with the assistance of artificial intelligence tools, in compliance with the EU AI Act 2026.